JCPenney August Kids Zone Event

Concept / Design / Illustration

JCPenney Kids Zone Events are fun arts and crafts projects for kids held inside JCPenney stores nation wide every month. In the month of August kids were given a pencil pouch that they could color as well as a collectible pin that attached to a JCPenney lanyard. We also included a large selfie frame for kids and parents to capture their fun time.

Agency: JCPenney In-House Creative Team