JCPenney - Spring into Color

Role: Concepting | Storyboarding | Art Direction | Design

My team was asked to showcase JCPenney’s best outfits for the 2020 spring season–light and bright was the name of the game. To keep JCPenney top-of-mind, we created a short video displaying their top looks that ran all spring on YouTube and other streaming platforms. We re-skinned social channels, added these top looks to in-store digital displays and social media posts. Other explorations included street-level OOH and print.